Wahoo Fitness Announce Official Partnership with BORA-hansgrohe
UCI WorldTour team led by three-time World Champion Peter Sagan will be riding with Wahoo ELEMNT BOLT GPS computers and heart rate monitors for the 2018 racing season
Wahoo Fitness, the leader in connected fitness devices is pleased announce a new partnership with the BORA-hansgrohe professional cycling team, led by three-time World Champion Peter Sagan and 2016 Polish National Champion Rafael Majka. In the partnership, Team Bora-hansgrohe will be training and racing with Wahoo’s aerodynamic ELEMNT BOLT GPS cycling computer and the TICKR Heart Rate Monitor beginning in the 2018 UCI race season.
As an official partner of BORA-hansgrohe, two key elements of Wahoo’s product ecosystem will become an integral part of the team’s race-winning strategies: the ELEMNT BOLT – the simplest to use and most aerodynamic bike computer on the market, and the TICKR Heart Rate Monitor for measuring critical race-winning efforts.
With over 30 wins in 2017, including six national and world championship jersey victories, BORA-hansgrohe will be looking to add to its successes in 2018 with the addition of innovative performance tools by Wahoo Fitness and key riders like Peter Kennaugh and Daniel Oss. The BORA-hansgrohe team will be joining 2017 Tour de France winners, Team Sky, who, since 2014, have leveraged Wahoo’s leading-edge technologies in the pursuit of gains both major and marginal at the the highest levels of world tour performance.
“We entered this partnership because the Wahoo BOLT persuaded us with its technical features. It works perfectly for us in both training rides and races because it syncs easily with our training platform Web4Trainer. Besides that, the outstanding usability makes the handling really easy for our riders,” says BORA-hansgrohe Team Manager Ralph Denk.
“I think the Wahoo bike computers stand out not only for the technology, performance, and features they offer but also for their cool design and user-friendliness. They are easy to use and can be fully-customized, and for me, this is very important,” adds three-time World Champion and BORA-hansgrohe captain Peter Sagan.
Chip Hawkins, Wahoo Fitness CEO says “It’s been a dream of mine to have a world tour-caliber team racing with Wahoo devices to measure and form their stage-winning efforts. It was with this goal in mind that we worked with industry leaders in aerodynamics to design the BOLT – with the sole intent of reducing drag and saving watts to help the fastest teams in the world like BORA-hansgrohe go even faster.”
About Wahoo Fitness
Located in Atlanta, GA., Wahoo Fitness has created a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast. Wahoo Fitness’s award winning line of Bluetooth Smart products include the KICKR and KICKR SNAP indoor bike trainers, the ELEMNT, ELEMNT BOLT, and ELEMNT MINI smart bike computers, the world’s first smartphone connected bike computers, and the TICKR family of chest-based wearables. The TICKR family, composed of the TICKR, TICKR Run and TICKR X, combine heart rate training with advanced motion analytics. Learn more about Wahoo’s full line of products at www.wahoofitness.com.
About BORA–Hansgrohe
Bora–Hansgrohe (UCI Code: BOH) is a UCI WorldTeam cycling team established in 2010 with a German license. The team is managed by Ralph Denk, and led by 3-time World Champion Peter Sagan, who will be supported by Peter Kennaugh, Daniel Oss, and Polish National Champion Rafał Majka out on the road in 2018. In addition to Wahoo Fitness, the team’s main sponsors include Red Dot Design award-winning home appliance brands BORA and hansgrohe, along with Specialized bicycles, and CRAFT apparel.
